{"id":4243,"date":"2024-07-22T11:26:39","date_gmt":"2024-07-22T02:26:39","guid":{"rendered":"https:\/\/getiweb.kr\/portal\/?p=4243"},"modified":"2024-11-13T16:13:15","modified_gmt":"2024-11-13T07:13:15","slug":"%ed%94%84%eb%9e%9c%ec%b0%a8%ec%9d%b4%ec%a6%88-%eb%b3%b8%ec%a0%90-%ed%9a%8c%ec%82%ac-%ec%84%a4%eb%a6%bd-%ec%a0%88%ec%b0%a8","status":"publish","type":"post","link":"https:\/\/getiweb.kr\/portal\/?p=4243","title":{"rendered":"\ud504\ub79c\ucc28\uc774\uc988 \ubcf8\uc810, \ud68c\uc0ac \uc124\ub9bd \uc808\ucc28"},"content":{"rendered":"\n

\ud504\ub79c\ucc28\uc774\uc988 \ubcf8\uc810\uc744 \uc124\ub9bd\ud558\uae30 \uc704\ud574\uc11c\ub294 \ucd5c\uc18c\ud55c \uc544\ub798\uc640 \uac19\uc740 \uc808\ucc28\ub97c \uace0\ub824\ud574\uc57c \ud569\ub2c8\ub2e4.<\/p>\n\n\n\n

\uac00\ub9f9 \uc0ac\uc5c5 \uc900\ube44 \ub2e8\uacc4<\/h2>\n\n\n\n

\ud504\ub79c\ucc28\uc774\uc988 \ud68c\uc0ac\ub97c \uc124\ub9bd\ud558\uae30 \uc704\ud574\uc11c\ub294 \uac00\ub9f9 \uc0ac\uc5c5 \uc900\ube44 \ub2e8\uacc4\ub97c \ucca0\uc800\ud788 \uac70\uccd0\uc57c \ud569\ub2c8\ub2e4. \uc774 \ub2e8\uacc4\uc5d0\uc11c\ub294 \uc0ac\uc5c5\uc790 \ub4f1\ub85d\uacfc \ud568\uaed8 \uc5ec\ub7ec \uac00\uc9c0 \uc900\ube44 \uc0ac\ud56d\uc744 \ucc98\ub9ac\ud574\uc57c \ud569\ub2c8\ub2e4.<\/p>\n\n\n\n

– \uc0ac\uc5c5\uc790 \ub4f1\ub85d: \ud504\ub79c\ucc28\uc774\uc988 \uc5c5\uc885\ucf54\ub4dc\ub85c \uc0ac\uc5c5\uc790\ub4f1\ub85d\uc744 \ud569\ub2c8\ub2e4. \uc8fc\ub85c \uc0ac\uc6a9\ub418\ub294 \uc5c5\uc885\ucf54\ub4dc\ub294 \uacbd\uc601\ucee8\uc124\ud305(741400)\uc774\uba70, \uc0ac\uc5c5 \uc131\uaca9\uc5d0 \ub530\ub77c \uc11c\ube44\uc2a4\uc5c5, \uc81c\uc870, \ub3c4\ub9e4, \uc2dd\ud488 \uc720\ud1b5, \ud504\ub79c\ucc28\uc774\uc988 \ubc0f \uc678\uc2dd \uc11c\ube44\uc2a4\uc0ac\uc5c5(659901) \ub4f1\uc744 \uc120\ud0dd\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

– \uc9c0\uc801\uc7ac\uc0b0\uad8c \ub4f1\ub85d: \uc0c1\ud45c\uad8c, \uc0c1\ud638, \ud2b9\ud5c8\uad8c \ub4f1\uc744 \ub4f1\ub85d\ud569\ub2c8\ub2e4.
– \uac00\ub9f9 \uc0ac\uc5c5 \ub4f1\ub85d: \uacf5\uc815\uac70\ub798\uc704\uc6d0\ud68c\uc5d0 \uac00\ub9f9 \uc0ac\uc5c5 \ub4f1\ub85d\uc744 \uc644\ub8cc\ud569\ub2c8\ub2e4.
– \uac00\ub9f9\uae08 \uc608\uce58 \uacc4\uc88c \uac1c\uc124: \uac00\ub9f9\uae08 \ubcf4\ud638\ub97c \uc704\ud55c \uc608\uce58 \uacc4\uc88c\ub97c \uac1c\uc124\ud569\ub2c8\ub2e4.
– \ud53c\ud574\ubcf4\uc0c1\ubcf4\ud5d8 \uac00\uc785: \uac00\ub9f9\uc810 \uc0ac\uc5c5\uc790\ub97c \uc704\ud55c \ud53c\ud574\ubcf4\uc0c1\ubcf4\ud5d8\uc5d0 \uac00\uc785\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n

<\/p>\n\n\n\n

\ud504\ub79c\ucc28\uc774\uc988 \ubcf8\uc0ac \uc124\ub9bd \uc808\ucc28<\/h2>\n\n\n\n

1) \ube0c\ub79c\ub4dc \uae30\ud68d \ubc0f \uc9c0\uc801\uc7ac\uc0b0\uad8c \ub4f1\ub85d<\/p>\n\n\n\n

– \ube0c\ub79c\ub4dc \ucee8\uc149 \uacb0\uc815: \ud504\ub79c\ucc28\uc774\uc988 \uc544\uc774\ud15c\uc5d0 \ub9de\ub294 \ube0c\ub79c\ub4dc \ucee8\uc149\uc744 \uc815\ud569\ub2c8\ub2e4.
– CI\/BI \ub514\uc790\uc778: \ube0c\ub79c\ub4dc \uc544\uc774\ub374\ud2f0\ud2f0(CI)\uc640 \ube44\uc8fc\uc5bc \uc544\uc774\ub374\ud2f0\ud2f0(BI)\ub97c \uc124\uacc4\ud558\uace0 \uc0c1\ud45c\ub97c \ub514\uc790\uc778\ud569\ub2c8\ub2e4.
– \uc9c0\uc801\uc7ac\uc0b0\uad8c \ub4f1\ub85d: \uc0c1\ud45c\uad8c, \ud2b9\ud5c8\uad8c \ub4f1\uc744 \uacf5\uc2dd\uc801\uc73c\ub85c \ub4f1\ub85d\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n

2) 3C \ubd84\uc11d \ubc0f STP \uc804\ub7b5 \uc218\ub9bd<\/p>\n\n\n\n

– \uace0\uac1d(Customer): \uace0\uac1d\uc758 \uc18c\ube44 \ud328\ud134\uc744 \ubd84\uc11d\ud569\ub2c8\ub2e4.
– \uacbd\uc7c1\uc790(Competitor): \uacbd\uc7c1\uc790\uc758 \ud3ec\uc9c0\uc154\ub2dd\uc744 \ubd84\uc11d\ud569\ub2c8\ub2e4.
– \ud68c\uc0ac(Company): \ud68c\uc0ac\uc758 \uc138\ubd84\ud654(Segmentation), \ud0c0\uac9f\ud305(Targeting), \ud3ec\uc9c0\uc154\ub2dd(Positioning) \uc804\ub7b5\uc744 \ubd84\uc11d\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n

3) \ub2e8\uacc4\ubcc4 \uc804\ub7b5 \uc218\ub9bd<\/p>\n\n\n\n

– \uc2dc\uc7a5 \ubd84\uc11d: \ucca0\uc800\ud55c \uc2dc\uc7a5 \ubd84\uc11d\uc744 \ubc14\ud0d5\uc73c\ub85c \ud45c\uc900\ud654\ub41c \ud504\ub79c\ucc28\uc774\uc988 \uc804\ub7b5\uc744 \uc218\ub9bd\ud569\ub2c8\ub2e4.
– \uc81c\ud488 \ud488\uc9c8 \uad00\ub9ac: \ubaa8\ub4e0 \uac00\ub9f9\uc810\uc5d0\uc11c \ub3d9\uc77c\ud55c \ud488\uc9c8\uc744 \uc720\uc9c0\ud560 \uc218 \uc788\ub294 \uc804\ub7b5\uc744 \ub9c8\ub828\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n

<\/p>\n\n\n\n

\uc6b4\uc601 \uba54\ub274\uc5bc \ubc0f \ud45c\uc900\ud654 \uc801\uc6a9<\/h2>\n\n\n\n

<\/p>\n\n\n\n

1) \ubcf8\uc0ac \ubc0f \uac00\ub9f9\uc810 \uc6b4\uc601 \uba54\ub274\uc5bc \uc81c\uc791<\/p>\n\n\n\n

– \ubcf8\uc0ac \uc6b4\uc601 \uba54\ub274\uc5bc: \ubd80\uc11c\ubcc4, \uc9c1\uae09\ubcc4, \ub2f4\ub2f9 \uc5c5\ubb34\ubcc4 \uc6b4\uc601 \uba54\ub274\uc5bc\uc744 \uad6c\ucd95\ud569\ub2c8\ub2e4.
– \uac00\ub9f9\uc810 \uc6b4\uc601 \uba54\ub274\uc5bc: \ubc95\ub960, \uc138\ubb34, \ube0c\ub79c\ub4dc \uad50\uc721, \ub9e4\uc7a5 \uc6b4\uc601 \uc2e4\ubb34 \uba54\ub274\uc5bc\uc744 \uc81c\uc791\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n

2) \ud45c\uc900\ud654 \uc801\uc6a9<\/p>\n\n\n\n

– \uc0c1\ud45c \ubc0f \uc778\ud14c\ub9ac\uc5b4 \ud1b5\uc77c: \ubaa8\ub4e0 \uac00\ub9f9\uc810\uc758 \uc0c1\ud45c, \uc778\ud14c\ub9ac\uc5b4, \ud648\ud398\uc774\uc9c0, ERP \uc2dc\uc2a4\ud15c\uc744 \ud1b5\uc77c\uc131 \uc788\uac8c \uad6c\uc131\ud569\ub2c8\ub2e4.
– \ub808\uc2dc\ud53c \uac1c\ubc1c: \uc694\uc2dd\uc5c5\uc758 \uacbd\uc6b0 \ub808\uc2dc\ud53c\ub97c \ud45c\uc900\ud654\ud558\uc5ec \uc9c0\uc810 \uac04 \ud488\uc9c8 \ucc28\uc774\ub97c \uc904\uc785\ub2c8\ub2e4.
– \uc815\ubcf4 \uacf5\uac1c: \ud648\ud398\uc774\uc9c0\uc5d0 \uc815\ubcf4\uacf5\uac1c\uc11c \ubc0f \ud45c\uc900\uc57d\uad00\uc744 \uac8c\uc2dc\ud569\ub2c8\ub2e4.
– \uac00\ub9f9 \uacc4\uc57d\uc11c \uc791\uc131: \uac00\ub9f9 \uacc4\uc57d\uc11c\ub97c \uc791\uc131\ud558\uc5ec \uacf5\uc815\uc704\uc5d0 \uc81c\ucd9c\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n

<\/p>\n\n\n\n

\uad50\uc721 \ud504\ub85c\uadf8\ub7a8 \uac1c\ubc1c<\/h2>\n\n\n\n

\uc778\uc7ac \uc591\uc131 \uad50\uc721 \ud504\ub85c\uadf8\ub7a8: \ubcf8\uc0ac\uc640 \uac00\ub9f9\uc810\uc744 \uc6b4\uc601\ud560 \uc778\uc7ac\ub97c \uc704\ud55c \uad50\uc721 \ud504\ub85c\uadf8\ub7a8\uc744 \uac1c\ubc1c\ud569\ub2c8\ub2e4. \uac00\ub9f9\uc810 \uad50\uc721\uacfc \uad00\ub828\ub41c \uad6c\uccb4\uc801\uc778 \ub0b4\uc6a9\uc740 \ub2e4\uc74c \uae00\uc5d0\uc11c \ud655\uc778\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uac00\ub9f9\uc810 \uad50\uc721 \ud504\ub85c\uadf8\ub7a8 \ubc14\ub85c\uac00\uae30<\/a><\/p>\n\n\n\n

\uac00\ub9f9 \uc0ac\uc5c5 \ub9c8\ucf00\ud305<\/h2>\n\n\n\n

– \ub9c8\ucf00\ud305 \uc804\ub7b5 \uc218\ub9bd: \ube0c\ub79c\ub4dc \uc131\uc7a5 \ub2e8\uacc4\uc5d0 \ub9de\ub294 \ub9c8\ucf00\ud305 \uc804\ub7b5\uc744 \uc218\ub9bd\ud558\uace0 \uc2e4\ud589\ud569\ub2c8\ub2e4.
– \uc628\uc624\ud504\ub77c\uc778 \uad11\uace0: \ub2e4\uc591\ud55c \uad11\uace0 \ub9e4\uccb4\ub97c \ud65c\uc6a9\ud558\uc5ec \ube0c\ub79c\ub4dc\ub97c \ud64d\ubcf4\ud569\ub2c8\ub2e4.
– \uc0ac\uc5c5\uc124\uba85\ud68c, \ubc15\ub78c\ud68c \ucc38\uac00: \uc0ac\uc5c5\uc124\uba85\ud68c, \ubc15\ub78c\ud68c, \uc138\ubbf8\ub098 \ub4f1\uc5d0 \ucc38\uac00\ud558\uc5ec \ube0c\ub79c\ub4dc\ub97c \ud64d\ubcf4\ud569\ub2c8\ub2e4.
<\/p>\n\n\n\n

\uc815\ubd80 \uc9c0\uc6d0 \uc0ac\uc5c5 \ubc0f \uc790\uae08 \ud65c\uc6a9<\/h2>\n\n\n\n

\uc815\ubd80 \uc9c0\uc6d0 \uc0ac\uc5c5 \ud65c\uc6a9: \uc911\uc18c\uae30\uc5c5\uc758 \uacbd\uc7c1\ub825 \uac15\ud654\uc640 \uc9c0\uc5ed\uacbd\uc81c \ud65c\uc131\ud654\ub97c \uc704\ud55c \uc0c1\uc0dd\ud611\ub825 \ud504\ub79c\ucc28\uc774\uc988 \uc815\ucc45\uc744 \ud65c\uc6a9\ud569\ub2c8\ub2e4.
\uc774\uc640 \uac19\uc740 \uc808\ucc28\ub97c \ud1b5\ud574 \ud504\ub79c\ucc28\uc774\uc988 \ubcf8\uc0ac\ub97c \uc124\ub9bd\ud558\uace0 \uac00\ub9f9\uc810\uc744 \uc6b4\uc601\ud558\uba74 \uccb4\uacc4\uc801\uc774\uace0 \ud6a8\uacfc\uc801\uc778 \ud504\ub79c\ucc28\uc774\uc988 \uc0ac\uc5c5\uc744 \uc804\uac1c\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.
\uccb4\uacc4\uc801\uc778 \ud504\ub79c\ucc28\uc774\uc988 \uc124\ub9bd\uc744 \uc900\ube44\uc911\uc774\uac70\ub098 \ubd80\uc871\ud55c \uc790\uae08 \ud655\ubcf4\uac00 \ud544\uc694\ud55c \uacbd\uc6b0 \ubb38\uc758<\/a> \ubc14\ub78d\ub2c8\ub2e4.<\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

\ud504\ub79c\ucc28\uc774\uc988 \ubcf8\uc810\uc744 \uc124\ub9bd\ud558\uae30 \uc704\ud574\uc11c\ub294 \ucd5c\uc18c\ud55c \uc544\ub798\uc640 \uac19\uc740 \uc808\ucc28\ub97c \uace0\ub824\ud574\uc57c \ud569\ub2c8\ub2e4. \uac00\ub9f9 \uc0ac\uc5c5 \uc900\ube44 \ub2e8\uacc4 \ud504\ub79c\ucc28\uc774\uc988 \ud68c\uc0ac\ub97c \uc124\ub9bd\ud558\uae30 \uc704\ud574\uc11c\ub294 \uac00\ub9f9 \uc0ac\uc5c5 \uc900\ube44 \ub2e8\uacc4\ub97c \ucca0\uc800\ud788 \uac70\uccd0\uc57c \ud569\ub2c8\ub2e4. \uc774 \ub2e8\uacc4\uc5d0\uc11c\ub294 \uc0ac\uc5c5\uc790 \ub4f1\ub85d\uacfc \ud568\uaed8 \uc5ec\ub7ec \uac00\uc9c0 \uc900\ube44 \uc0ac\ud56d\uc744 \ucc98\ub9ac\ud574\uc57c … <\/p>\n","protected":false},"author":2,"featured_media":4245,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[748],"tags":[805,806,807,808,809,810,811],"class_list":["post-4243","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-franchise","tag-805","tag-806","tag-807","tag-808","tag-809","tag-810","tag-811"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/getiweb.kr\/portal\/index.php?rest_route=\/wp\/v2\/posts\/4243","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/getiweb.kr\/portal\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/getiweb.kr\/portal\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/getiweb.kr\/portal\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/getiweb.kr\/portal\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=4243"}],"version-history":[{"count":4,"href":"https:\/\/getiweb.kr\/portal\/index.php?rest_route=\/wp\/v2\/posts\/4243\/revisions"}],"predecessor-version":[{"id":4379,"href":"https:\/\/getiweb.kr\/portal\/index.php?rest_route=\/wp\/v2\/posts\/4243\/revisions\/4379"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/getiweb.kr\/portal\/index.php?rest_route=\/wp\/v2\/media\/4245"}],"wp:attachment":[{"href":"https:\/\/getiweb.kr\/portal\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=4243"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/getiweb.kr\/portal\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=4243"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/getiweb.kr\/portal\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=4243"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}